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Online Advertising Effectiveness
Google Adwords Search Advertising DISPLAY ADVERTISING IMPRESSIONS appssavvy Equivalent display impressions for display ad formats among US audiences: 12.2 for paid search. 11.4 for social activity....
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Rebirth Of The Banner
Master Shake Battles Popup Ads On Aqua Teen Hunger Force DISPLAY TO SURPASS SEARCH AD SPENDING eMarketer US advertisers will spend $14.38 billion on search ads this year. They’ll spend $12.33 billion...
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Citizens United Constitutional Amendment Online Ad Campaign
US Democratic Senators Al Franken and Sherrod Brown are sponsoring a petition to overturn the Citizens United Supreme Court decision. The effort is being promoted with an online advertising campaign. I...
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Oscar Mayer Runs Promoted Tweet On Oscar Night [SCREENSHOT]
Oscar Mayer hashjacked the #Oscars2013 hashtag on Twitter by running a promoted tweet to take advantage of the social TV conversation on Twitter about the Academy Awards broadcast to efficiently remind...
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Beyond Social Media: Geico’s Sexy Pig, Calvin & Hobbes Takedown & Oscar...
LISTEN: One Million Moms Accuse Geico Of Bestiality, Calvin & Hobbes Taken Down & the Oscars Get Tweetjacked [MP3] This week’s highlights include Le Cordon Bleu Social sucktitude; the Horse...
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Beyond Social Media: Death Of Google Reader & QR Codes, Real-Time Marketing &...
[View the story "Beyond Social Media Podcast - March 19, 2013" on Storify] Beyond Social Media Podcast – March 19, 2013 Death Of Google Reader & QR Codes; Real-Time Marketing; Home Improvement...
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Dell’s Urine-Smelling Laptops & Branded Dog Walking Trails – Beyond Social...
Topics on episode 23 of the Beyond Social Media Show: Dell’s Urine-Smelling Laptops; Twitter’s full-sized images; problems with promoted tweets; Twitter’s value to marketers; My Eco Lips; Pedigree’s...
View ArticleGoogle+ Is NOT Dead & Video Meets Commerce [VIDEO]
Worst Digital Cases NYPD’s Twitter Request for photos with cops #FAIL #myNYPD Twitter Stream Google+ Is Walking Dead Best Digital Cases Cinematique: Product Placement Meets eCommerce With Touchable...
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eBay’s Crisis Communications Disaster & AMC Catches Fire On Tumblr
Beyond Social Media Show, Episode 49 Worst Cases Internet of Jerks: Googler Scott Jensen aka #iamgoogle McDonald’s scary new Happy Meal “ambassador” spurs Twitter storm eBay’s underwhelming response to...
View ArticleGoPro Shark Attack & Twitter Relationship Surveys [VIDEO]
Beyond Social Media Show, Episode 52 Worst Cases Ogilvy Rips Off Web Comic Strip Author’s Work Then Deletes It When He Calls Them Out On Twitter Twitter Wants To Know About Your Relationships Twitter...
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